Over 31.5 MILLION IMPRESSIONS generated

Tripled BridgeEdU’s student enrollment in its second year

Delivered the fundraising storyline for $3.1 Million subsequently raised

Meant For More Campaign

BridgeEdU, a first-year college program designed to transform the freshman year experience prepared to enter its second year of operation, Brandchild devised a marketing, communications, and creative strategy to give BridgeEdU's a sustainable and memorable brand.

The campaign’s tagline, Meant For More, was our vessel.

Client BridgeEdU

Market Baltimore, MD

Industry Education

Timing 8 weeks

Being #MeantForMore is to embrace your greatness. To know that there’s a special, unique reason why you’re here and your job is to go after it. "

Wes Moore, CEO | BridgeEdU

Our Approach

To build prospective student's interest and action to apply to BridgeEdU, we maximized a swift planning period by hyper-focusing on our target audience-- college-bound students in Baltimore, MD, and created a relatable and mission-led message that inspired students to be “Meant For More.”

The 8-week campaign generated over 31.5 MILLION IMPRESSIONS, led to the tripling of BridgeEdU’s student enrollment in its second year, and subsequently produced the fundraising tagline that supported $3.1 Million raised for BridgeEdU.

Spoken through the voice of our campaign’s stars, BridgeEdU’s inaugural class, we engaged prospective students and education influencers in the spaces they dwelled most leveraging social media as our primary point of entry, and an impactful press and media strategy that heightened our call-to-action.

Campaign Elements
Meant For More Campaign Highlights

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