Over 31.5 MILLION IMPRESSIONS generated
Tripled BridgeEdU’s student enrollment in its second year
Delivered the fundraising storyline for $3.1 Million subsequently raised
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BridgeEdU, a first-year college program designed to transform the freshman year experience prepared to enter its second year of operation, Brandchild devised a marketing, communications, and creative strategy to give BridgeEdU's a sustainable and memorable brand.
The campaign’s tagline, Meant For More, was our vessel.
Market Baltimore, MD
Timing 8 weeks
Wes Moore, CEO | BridgeEdU
To build prospective student's interest and action to apply to BridgeEdU, we maximized a swift planning period by hyper-focusing on our target audience-- college-bound students in Baltimore, MD, and created a relatable and mission-led message that inspired students to be “Meant For More.”
The 8-week campaign generated over 31.5 MILLION IMPRESSIONS, led to the tripling of BridgeEdU’s student enrollment in its second year, and subsequently produced the fundraising tagline that supported $3.1 Million raised for BridgeEdU.
Spoken through the voice of our campaign’s stars, BridgeEdU’s inaugural class, we engaged prospective students and education influencers in the spaces they dwelled most leveraging social media as our primary point of entry, and an impactful press and media strategy that heightened our call-to-action.
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